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After Day 30

Iterate or Kill Memo

Use evidence from the shipped attempt to decide whether to improve, reposition, or stop.

Use this at the end of the 30-day cycle. The goal is a clear decision, not emotional attachment to the first build.Iterate or Kill

Evidence

  • What shipped:
  • Who saw it:
  • What they did:
  • What they asked for:
  • What they ignored:

Decision

  • Iterate: improve the same promise.
  • Reposition: aim the asset at a clearer buyer or job.
  • Kill: stop this attempt and keep the reusable assets.

Carry forward

  • Useful prompts:
  • Reusable code:
  • Customer language:
  • Distribution channel:
  • Next build cycle: