After Day 30
Iterate or Kill
Use evidence, not attachment, to decide whether to improve, reposition, or start the next build.
Decision
A shipped product is a learning asset.
The right question is not whether the first version is impressive. The question is what it proved.
Signals include conversations, usage, payment intent, repeated objections, and the founder's ability to keep serving the market.
Write the decision memo
- Summarize what shipped.
- List evidence for and against continuing.
- Choose iterate, reposition, or kill.
- Carry forward the reusable prompts, code, content, and customer insight.
Prompt starters
- What did the market actually do?
- What would I change if I had two more weeks?
- Which assets should survive even if this product dies?