Week 1
The Idea
Mine the day job for boring problems that are close enough to understand and specific enough to sell.
Source
Start where you already have taste.
The best first idea is usually a small workflow problem from a job, industry, hobby, or recurring obligation the member already understands.
The course should reject abstract app ideas until they are attached to a real user, real job, and real before-and-after.
Validation
Five conversations beat a survey.
Members ask about the problem, current workaround, urgency, and willingness to try a rough solution.
They do not pitch until they have heard the existing pain in the user's words.
Choose one boring problem
- List ten recurring problems from work or adjacent professional life.
- Score each by pain, access to buyers, and ability to ship a thin first version.
- Have five short conversations.
- Write the first product promise in one sentence.
Prompt starters
- Who has this problem every week?
- What do they use now?
- What would a tiny useful version do by Friday?